Marketing Muscle Mathematics #2

Posted on August 9, 2012. Filed under: Misc |

Since there was such a positive response to the first one I thought I’d make a second one.


OK, look at the 2 labels for a protein shake and see if you notice the difference between the 2.

Given what you read, which one do you think costs more?


Now I would assume that since this is a protein shake product that the one with less protein would be a bit cheaper. And I would be wrong.


They both cost exactly the same 🙂


Now how do you market something to people and justify them paying the same price for less ingredients. And trust when I tell you, even if I give them the benefit of the doubt on ingredient quality, it’s still quite the profit margin.  OK, Read on.

I blocked out a section because this particular product line is geared specifically toward  women and I’m not out to embarrass people. Just inform.


I don’t know how many times this will get used but I will be glad when it’s time is over. This type of marketing only furthers exploit a negative female mindset and is a complete misrepresentation of the facts.

Excess protein does not make you bulky, excess eating does. If a person wants less protein they can just use a half a scoop, or less, or more. It would even be more cost effective for the consumer that way.


Remember fitness is a science not magic. Do not fall for the tricks.


Or the illusions.

Keep Fitness Groovy

Coach W



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